We draw breath and pause to reflect on what has been another hectic seven days on the US sports betting front.
Here’s what you may have missed in the past week.
Illinois nears legal sports betting?
Sports bettors in Illinois will receive an early Christmas present with the news casinos, racetracks and stadiums should be able to apply for a sports betting license a week before Christmas Day.
However, it may feel like one step forward and two steps back. The standalone mobile licenses, of which there are three, can only be applied for 18 months after sports betting has kicked off in the Prairie State.
Maybe not such good news after all.
Yahoo and BetMGM team up
Tech giants Yahoo and MGM are taking on the sports betting world arm-in-arm.
The unique partnership will see BetMGM gain access tens of millions of users from Yahoo sports, home to one of the biggest fantasy sports platforms.
As FanDuel and DraftKings have proved, DFS players carry huge value in terms of sports betting and it seems MGM are onto the idea. A case of ‘if you can’t beat ‘em, join ‘em’.
Could we see sports betting in California sooner than we think? Quite possibly.
A hearing regarding the industry could take place in late November, with lawmakers busy assembling a line of witnesses to fly the flag for sports betting in CA.
And the ‘it will never happen’ mood seems to be lifting with sports leagues and teams coming around to the idea.
The Sacramento Kings and the NBA in particular are realizing the potential for increased revenue and fan engagement
The rumours doing the rounds point to patrons needing to lessen expectation of any movement. But any glimpse of something coming to pass is bound to ramp up interest, after all, this is California we’re talking about - legalization would basically double the amount of US sports bettors overnight!.
DraftKings is now live for Pennsylvania sports betting.
The sixth sportsbook to arrive in PA was subject to the mandatory three day soft launch period at the start of the week.
But, having passed with flying colors, the Boston-based operator is now fully live and can set about rivalling FanDuel for top spot in the Keystone state.
New sports bettors to DraftKings can jump a host of substantial promotions including a 20% deposit bonus of up to $500 and a free $25 just for signing up.