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The week that was in US Sports Betting

31 January 2020

Featuring Colorado, West Virginia, and Iowa

FanDuel vs DraftKings, round 5

Twin River Worldwide Holdings has partnered with FanDuel and DraftKings to bring the two leading US sportsbooks to Colorado.

The gaming giants recently acquired the Golden Gates, Golden Gulch and Mardi Gras casinos in CO to add to a growing portfolio that also includes two casinos in Rhode Island, one in Mississippi and one in Rhode Island. Each of the three casinos in CO will have a sports betting license, as per state regulations.

The Centennial State can look forward to a highly competitive market

While the launch of legal sports betting in Colorado is dependent on all license applicants being ready before the projected date of May 1, the Centennial State can look forward to a highly competitive market built on the rivalry of the two best performing sportsbooks in the US.

Colorado will become the fifth state to profit from the fascinating battle between the DFS original with both having launched mobile apps in New Jersey, Pennsylvania, West Virginia, and Indiana.

Three up in West Virginia

Talking of the big two, they’re no longer the only two in WV.

BetMGM launched its mobile sports betting app in partnership with The Greenbrier and just in time for Super Bowl LIV. In doing so, the sports betting arm of MGM Resorts has increased its live states to two, having already launched in New Jersey.

BetMGM had visions of capturing more of the NJ market than they hold currently; its 7% reported in December falls some way short of the 10%-15% they had hoped for.

What this means for their prospects in The Mountain State remains to be seen, especially given the small population and the big names already established.

Customers can access the newly available mobile app on both iOS and Android devices, as well as desktop.

Iowa welcomes Betfred

Betwho, you say?

Betfred may not be a familiar name among Americans. But that hasn’t stopped the UK based bookmaker from venturing into the US market.

The Grand Falls Casino in Iowa, this week, became Betfred’s first US sports betting operation, the proximity to South Dakota and Minnesota - two states without legal sports betting - viewed as a key reason for the launch.

Customers will be able to sign up for a Betfred mobile account during March Madness, albeit through in-person registration, a state requirement until 2021.

COO Bryan Bennett said to Legalsportsreport that the plan is to go live in three further states before the end of 2020, with Pennsylvania and Colorado and states soon-to-launch potential destinations.

BarStool Sportsbook heading to a state near you

There’s another name on the sports betting block. Casino operator Penn National has acquired a minority stake in media company Barstool Sports, ending its specific search for a media partner.

As a recognized brand across the states and one with access to a sizeable database comprising sports bettors, BarStool fit the bill for what Penn were looking for.

Publishers of sports betting content, BarStool, capitalized on the decision to legalize US sports betting to bolster their own position within the gaming industry.

Now after collaborating with the likes of FanDuel and DraftKings, BarStool will soon be competing against the sportsbook giants for market share.

Penn National will rebrand its sportsbook as the “Barstool Sportsbook” and look to launch its mobile app in several states in time for March Madness.

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