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It wasn’t too long ago West Virginians were at a loose end when placing their weekend wager.
The suspension of the sole mobile betting option, BetLucky, and subsequent six-month hiatus left locals wondering whether the industry would ever reappear.
But after re-launching in August, WV online betting is back stronger and expected to grow still further.
DraftKings and FanDuel continue to impress
November saw online handle in WV surpass retail handle for the first time. Central to that success of course is the DFS pair and the two faces of WV online gambling right now, DraftKings and FanDuel.
Attractive welcome bonuses and high performing apps are pulling in the punters and helping WV online betting revenue to hit new heights; latest figures revealed just under $4 million in betting handle.
The popularity of mobile betting in West Virginia is steadily rising then. Which begs the question when more online sportsbooks will arrive in the Mountain State?
Put your hands up for West Virginia
We know it’s a matter of when, not if, William Hill (now Caesars Sportsbook) launch an online WV sports betting app. The British bookmaker provides retail sports betting operations to Hollywood Casino and Mountaineer Casino and has already received the green light for online.
Australian sports betting pioneers, PointsBet, were expected to go live shortly after the market resumed in August. All has gone quiet on the Western front there, though.
There has been some movement, however. The Director of the West Virginia Lottery Commission has hinted at the three retail WV casinos with sportsbooks moving forward with offering additional online sportsbooks - WV sports betting legislation allows three online platforms per each casino licensee.
More competition needed
As we’ve seen in New Jersey and Pennsylvania, only added competition will see the market continue to develop.
More betting options and a choice of where to bet not only bring better promotions for bettors but often results in sportsbooks coming up with innovative ways to attract new custom, further enhancing the market.
After all the early troubles, locals are just delighted to be back betting online. Before too long though, the focus in WV will need to turn toward welcoming new WV sports betting sites and building on its successful return to market.
