Live Betting Sites

An overview of live betting sites and their prominent role in online sports betting today

Best Live Betting Sites

In a short space of time, the introduction of live betting has completely transformed online sports betting.

Today, there's a high demand for bettors to find betting sites with live betting. Whether a site caters for in-play betting - and more importantly, to what level - is significant in the decision making process of a modern day bettor.

This page takes a deep dive into the world of live betting websites. We show you which betting sites offer live betting, discuss what the best live betting sites have in common, and explain why live betting sites are set to dominate the US betting landscape for years to come.

Top 3 Live Betting Sites

bet365

Best betting site for live betting
  • Seamless live streaming platform
  • Quick and effective interface
  • Enormous choice of live betting markets
  • Limited availability in the US
Welcome Offer
Up to $500 in bet credits
Claim Go to website

New customers only. Make a qualifying deposit (min $10), place bets to deposit value, once they are settled, matched amount in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.

Website: Founded: 2000
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent, England

Summary

Author: Nick Nick

OUR VERDICT: 10/10 ⭐⭐⭐⭐⭐⭐⭐⭐

Let's just say Bet365 ticks every box going! With superb live streaming options, a first-class cash-out feature, and a range of betting markets you didn't think was possible, Bet365's status as the most popular betting site in the world stands tall. The British bookmaker may not be a name that resonates amongst Americans right now. But with the company's US expansion well underway in New Jersey, you can count on Bet365 quickly becoming the benchmark for all US sports betting operators.

Read full review

Unibet

  • Broad range of in-play bets
  • Cash out available
  • Clean and user friendly
  • Fewer in-play promos than rivals but still enough
Welcome Offer
Risk-Free Bet up to $500
Claim Go to website
Website: www.unibet.comFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet Online Sportsbook NJ
Unibet Live Betting
Unibet Casino

Summary

Author: Nick Nick

OUR VERDICT: 9/10 ⭐⭐⭐⭐⭐⭐⭐⭐

Owned by global online gambling operator, Kindred Group, Unibet is a prominent sports betting and casino brand in Europe and Australia now making a name for itself in North America. Bettors can look forward to first class live betting experience available across an array of sports and one of the best betting apps available. With three successful state launches in New Jersey, Pennsylvania and Indiana already in the bag - and more states on deck - Unibet's US expansion is well underway.

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888sport

  • Best for live betting on the NBA
  • Cash out available
  • Great in-play betting promos
  • No live streaming
Welcome Offer
Risk Free Bet up to $500
Claim Go to website
Website: Founded: 1997
Owner: 888 HoldingsHeadquarters: Gibraltar
888 Sport NJ
888 Sport Sport Betting
888 Casino

Summary

Author: Nick Nick

OUR VERDICT: 9/10 ⭐⭐⭐⭐⭐⭐⭐⭐

With 888 regarded as one of the best online gambling companies on the planet, it's no surprise to discover that 888sport is a superb choice of sportsbook for US punters. From great betting variety to a highly functional 888sport app, there are heaps of reasons why this is a popular pick for all types of sports bettor. Right now, only New Jersey bettors can take advantage of what this book offers but expect 888sport to become a central part of US sports betting before long.

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Commonly asked questions about Live Betting Sites

If you've got a query about live betting sites, you'll no doubt find the answer here.

What is a live betting site?

Live betting sites allow you to place a bet during a sports game or event. You can place a wager on the action happening in front of you.

In the US, you might also hear a live betting site called an in-play betting site.

What are the best live betting sites in the US?

In-play betting is extremely popular in the US so there’s a great choice of live betting sites to choose from. We’ve ranked and reviewed the top live betting sites currently available in the USA and come to the conclusion that these following options are the best:

Best Betting Sites for Live Betting

  • Bet365
  • Unibet
  • 888sport

What’s the best live betting site for NBA?

Live betting on basketball requires a quick and easy-to-use platform accessible on mobile as well as desktop. For us, there’s only one winner in that case - Bet365.

Which in-play betting sites offer live streaming?

Live streaming is must for the ultimate in-play betting experience. Bet365, Unibet and FanDuel are three live betting sites that offer live streaming.

What's the best live betting site for football?

FanDuel is our top pick for live football betting. With FanDuel, you can stream all of the top NFL games and wager in-game, be it on the betting app or betting site.

How do I find live betting sites?

At UnitedGamblers.com, it’s our job to review sports betting sites. On this page, we’ve reviewed the best live betting sites with the aim of helping you to find the most suitable option for your sport and specific preferences.

Which sports can I bet on at in-play betting sites?

With betting in-play as popular as it is, you will find live betting markets for the majority of sports. The number of markets may differ depending on the popularity of the sport. For instance, you can expect NFL games to have ten times the number of live football bets than a game of cricket.

Are live betting sites safe?

Live betting sites that are licensed and legal in the US are safe to use. Live betting is not a con, it is a legitimate type of betting.

Best Betting Sites for Live Betting

It wasn't so long ago when sports betting comprised just pre-match wagers.

You'd place your bet before the game and wait for the action to finish and either collect your winnings or drown your sorrows. And then you'd have to wait for the next game to come along to do it all over again! For the modern day bettor in America, this is probably hard to imagine.

These days, you can pull out your phone or jump on your laptop and find a plethora of in-play markets where you can access a range of live betting sites and wager on the action in real-time.

Top Live Betting Sites in the US

  1. Up to $500 in bet credits

  2. Risk-Free Bet up to $500

  3. Risk Free Bet up to $500

  4. Risk-Free Bet up to $1000 in Site Credit

  5. Deposit Bonus up to $1000

  6. 2 Risk-Free bets up to $2000

  7. Risk-free first bet up to $600

  8. $1000 Sign Up Bonus

Why Bet365 is the best live betting site!

Nick

It’s fair to say that without Bet365, we probably wouldn’t have live betting at all. Before mobile betting apps exploded onto the scene, Bet365 took the opportunity to steal a march on competitors by honing their in-game betting experience. And as mobile use increased, so did the desire for Bet365 to innovate with the creation of Live Streaming, Cash-Out, and, more recently Bet Builder all a result of Bet365’s desire to build the perfect live betting experience.

Bet365 Live Betting

Reasons to choose Bet365

  • Seamless live streaming platform
  • Fast and highly responsive
  • Cash out available

Bet365 is the market leader when it comes to in-play betting and this is clear to see. Bet365 in-play betting is comprehensive, remarkably quick, and straightforward to use. Irrespective of your sport, you’ll find a deep menu of in-game wagers to pick from, heaps of stats to aid your in-game bet, and a live streaming platform renowned as the best in the industry. Bet365 is synonymous with live betting and, in our expert opinion, is the best live betting site bar none.


Unibet Live Betting

Reasons to choose Unibet

  • Super range of in-play wagers
  • Excellent live streaming offering
  • Cash out available

Unibet give Bet365 a good run for their money when it comes to in-game betting. Of note, in particular, is the simplicity with which you can locate live bets owing to the brand’s clean feel and straightforward navigation. And when you’re there, you’ll discover in-play wagers available for a broad range of sports from basketball and volleyball to soccer and snooker. Unibet’s smart cash-out function also allows you to walk away with the real-time value of your bet at any time.


888sport Live Betting

Reasons to choose 888sport

  • Best live betting site for NBA
  • Great in-play betting promos
  • Cash out available

Another exceptional option for live betting, 888sport is every bit as good as the competition. Their live betting section is easy to find and accessible with an epic number of bet types available for a range of sports. You can click on any game for live commentary and up-to-the-minute stats to aid your betting. And what’s more, 888sport celebrates your first live bet with a free $10 bet to use on any sport!


What the best live betting sites have in common

We’ve shared our top live betting sites but you may be wondering how we came to this conclusion?

Which factors makes these, in particular, stand out from the competition when assessing the best in-play betting sites?

Let’s take a look at what the best in-play betting sites have in common.

Speed

As you can imagine, a betting site with live betting must process wagers and adjust odds instantly. Every second is one too many as far as a bettor is concerned.

While the speed at which the betting site performs needs to match what is happening in real-time. From our experience, Bet365 is by far the quickest live sports betting site and this isn’t by mistake.

The British online bookmaker has worked tirelessly to deliver the fastest live betting experience in the industry by dedicating an entire team to compare its product with the competition.

Ease of navigation

Is the live betting section easily accessible? How quickly you can find a bet? Is the customer journey simple and convenient?

The usability of a betting site plays a key part in determining which live betting sites are best. You want it to be easy to navigate and seamless in how it takes you from A to B back to A in super quick time.

Great variety of bets and markets

The best live betting sites offer variety across the board. You can choose from a selection of sports and within each sport, there’s a strong choice of markets available.

That said, you still tend to find that there are more in-play wagers available for the most popular US sports and less for niche sports but this is constantly being improved.

Live streaming

You can place live bets on your phone and watch the game on the TV. But there’s something very satisfying about being able to watch a game AND wager from the same platform.

Live streaming makes live betting convenient and provides bettors with the ultimate in-play betting experience.

The best betting sites with live betting in the US are 1) Bet365, 2) FanDuel, 3) Unibet.

Live sports betting

Betting sites with live betting have a dedicated section for in-play betting, making live bets extremely easy to locate. This said it’s common for live betting websites to use different titles to categorize live bets.

For instance, at Bet365, you will find live sports bets under ‘In-Play’, at Unibet it’s ‘Live Right Now’, at DraftKings you will need to find Live In-Game for live bets while at FanDuel, it’s simply ‘LIVE’.

Besides this, making a live sports bet is straightforward. In fact, it follows exactly the same process as a standard bet.

If you’re looking to place your first live sports bet, here’s how to do it, step-by-step.

How to Place a Live Sports Bet

  1. Choose one of our recommended live betting sites below
  2. Tap the green button to register an account
  3. Deposit more than $10
  4. Place a live sports bet
  5. Get a betting bonus (if you qualify through welcome offer)

Betting sites for in-play betting

  1. Up to $500 in bet credits

  2. Risk-Free Bet up to $500

  3. Risk Free Bet up to $500

Pros and Cons of Live Betting Sites

Live betting has changed the face of online sports betting for the better. As a result, we can expect to see the popularity of in-play betting sites continue to grow.

This section takes a closer look as to why this is and also highlight any drawbacks of in-play betting sites.

Advantages of Live Betting Sites

+ More opportunities to win

Bettors are constantly seeking out different opportunities to win, something in-play betting provides plenty of. Essentially, you’re predicting what’s going to happen next, which, in most sports creates endless possibilities to wager.

Live betting also provides bettors with greater flexibility; you’re not just limited to your pre-game bet. If your wager looks unlikely to win, you can easily change your mind mid-game.

+ Added excitement

Before the advent of live betting, sports wagering was fun. You’d place your pre-game bet and watch the game.

And if your bet was still ‘alive’ so to speak, you’d be watching the clock down and hoping your bet stays a winner until the event finished. We knew no different of course but that was what online betting amounted to.

With live betting, however, you don’t want the clock to stop because the opportunity to bet, win money, and, ultimately, have fun is there throughout the duration of a game, not just before the game begins. Live sports betting sites add another layer of excitement for sports bettors.

+ In-play betting is perfect for US sports

The breaks during football and basketball games are no longer for just going to get another beer or more chips. You can put those breaks to good use by assessing where you could make money by making a live bet. It’s as if all of those breaks were meant for live betting.

+ Extends the lifetime of a game

We’ve all experienced those one-sided games where the result has effectively been decided before the game has barely started. Prior to in-play betting, a game lacking a competitive nature probably saw you turn off mentally or even turn it off completely. Nowadays, however, every game remains appealing. Live betting ensures that there is still a reason to watch.

+ Plenty of Promotions

There are ample opportunities to enhance your live betting experience - and boost your betting purse - with the number of offers and promotions rolled out by the top live betting companies.

Early payouts, profit boosts, and free bets are three typical live betting promos, while you’ll also find the best in-play betting site offers are based around big events. As this page is being written for instance there are heaps of live betting options for March Madness.

Best In-Play Betting Sites With Offers

  1. PointsBet
  2. Unibet
  3. Bet365

Disadvantages of Live Betting Sites

- Addiction

    Having discussed the benefits of live betting sites, it is only right we balance this with what we believe to be the downsides of in-play betting, the main one being addiction.

    There’s no denying that all the added excitement and the extra opportunities we’ve just highlighted as benefits of live betting are also negatives in terms of encouraging more betting, potentially feeding the potential for gambling addiction to arise.

    The non-stop nature and 24/7 availability of live betting is a potential issue for bettors with addictive tendencies.

    Tips for betting responsibly

    At UnitedGambers.com, we’re very aware of our role in promoting responsible gambling. Here are a few things you can do to keep your gambling under control.

    • Set your limits: put a limit on the amount you can deposit and/or bet. You can set this over a month, a week, and also daily.
    • Bet with a clear head: Don't let your decision-making be affected in any way.
    • Don’t chase your losses: If you’re betting to get back the money you’ve already lost, you’re on a slippery slope as you stop betting rationally. In this case, it’s best to take a break from betting.

    The future of in play betting sites in the US

    If it isn't already the case, how well a betting site caters for live betting will soon be make or break in where Americans choose to bet.

    The exponential rise of mobile apps, the continued legalization of mobile sports betting across the states and the suitability of US sports are all contributing factors in the growing popularity of live betting and live betting sites.

    With mobile betting apps front and center of state launches, bettors are engaging with sports betting solely through a mobile.

    Combined with the natural breaks in play across sports like football and basketball and more bettors gaining access to legal sports betting as the US market opens up, the demand for live betting sites to deliver the best live betting experience is already high.

    Going forwards, it’s fair to make the assumption that in-game betting will be pivotal in where betting companies win or lose business in the US.