The need for welcome bonuses
Whereas physical gambling establishments have - or should have - a natural footfall of customers that can enter through the front door, online betting sites must find a way to entice first-time customers to enter the site and sign-up.
Welcome bonuses and sign-up offers are one such way betting sites tempt new players.
It works in exactly the same way as, for instance, a free Netflix trial whereby a customer can test a product for a certain period of time, free of charge. In building trust and promoting transparency early on, companies are able to entice players into becoming a fully-fledged customer, i.e. one that pays for the service or in the case of a betting site, one that deposits and bets.
It’s a method that has worked for many years across online gambling sites worldwide. And that’s why when you start to look for reviews of NJ betting sites, you will find each comes with a promo code or welcome bonus amount before anything else. It’s the feature of the offering or site that is presented first and often ‘in the face’ of bettors.
For the vast majority of punters, choosing a betting site is based on the type of welcome bonus offered (although we don’t agree with using this as a criterion factor, we accept it to be true of many bettors). With that in mind, it’s important for you to know the difference between types of bonus offers New Jersey has to offer.
NJ Welcome Bonuses Explained
Below we highlight the most common sign-up bonuses in New Jersey.