The US is a hive of activity in terms of new betting sites. Barely a week goes by without the addition of a new betting company to the mix. Naturally, a constant source of change brings many questions.

You may be wondering how new betting sites are different? Whether new betting sites are better? What are the newest betting sites?

But if we know you well, we know that before anything, you want to know which new betting sites are the best. So, let's get to it - here are the best new betting sites in the US, according to the team here at UnitedGamblers.com.

Best New Betting Sites in the US

1. Bet365 - World’s most popular betting site
2. Unibet - Straightforward and easy to use
3. PointsBet - Awesome spread betting option
4. SI Sportsbook - Exciting new betting features

The online betting landscape in the US is constantly evolving.

We have states where online betting is legal but not yet live. States with active legislation awaiting approval. And even in live and legal states, you see the emergence of new betting companies on a regular basis.

Amid the ever-changing nature of US online betting, there’s one guarantee - a continual flow of new betting websites in every state.

This section focuses on the latest betting sites that have launched in each state during the past year. Here, you can keep track of the newest betting sites to launch in the US.

The Garden State was the first online betting market to go live in the US in 2018. Since then, we've seen a steady flow of new betting companies look to enter the most appealing betting market in the country but, naturally, the amount of new betting sites has slowed. So much so that Unibet remains one of the newest betting sites in NJ. Tipico is the newest betting site - the leading German betting operator rolling out its betting site and app in December 2020.

New Sports Betting Sites NJ

• Tipico: Launched December 2020
• WynnBET: Launched September 2020
• Unibet: Launched September 2019

2020 was a good one for PA sports bettors with a flurry of new sports betting sites added to an already strong collection. Among the new faces in the Keystone State are two American companies - Barstool, BetMGM - and British bookie, Betfred, all of whom will aim to wrestle market share from FanDuel and DraftKings. Perhaps PointsBet will pose the biggest threat to the dominance of the DFS pair with the Australian online bookmaker set to add PA to its list of states soon.

New Sports Betting Sites PA

• Betfred Sports: Launched December 2020
• BetMGM: December 2020
• Barstool: Launched in September 2020

New betting sites were a regular occurrence in the Hoosier State through 2020 with no fewer than six betting sites including Unibet and PointsBet going live. And that trend is set to continue in 2021. WynnBET - the sports betting app from the well-known hospitality company, Wynn Resorts - the latest betting site to go live following launches from Caesars Sportsbook and theScore in the fall.

New Sports Betting Sites Indiana

• WynnBET: Launched March 2021
• Caesars Sportsbook: Launched October 2020
• theScore: Launched September 2020

The Centennial State only introduced online betting in May 2020 but we’ve seen a Colorado-style avalanche of new betting sites go live since. Familiar names like BetMGM, FanDuel, and DraftKings were all quick to enter one of the hotly anticipated betting markets and the competition continues to go from strength to strength with Caesars Sportsbook, PointsBet, and BetFred all now available too. The newest name to the wealth of options is Australian betting company PlayUp.

New Sports Betting Sites Colorado

• SI Sportsbook: Launched September 2021
• PlayUp: Launched March 2021
• The Superbook: Launched January 2021

Despite the back and forth nature of in-person registration in the Prairie State, big sports betting brands FanDuel, DraftKings, PointsBet, and William Hill are all available. Barstool is the latest betting site to a strong line-up also set to include Unibet, BetMGM, and FOX Bet in the near future.

New Sports Betting Sites Illinois

• Barstool: Launched March 2021
• Caesars Sportsbook: Launched September 2020
• PointsBet: Launched September 2020

Whether it’s international betting companies, US casino operators, or, even leading hospitality businesses, there’s no shortage of parties deciding to launch a new sports betting site and enter the fastest developing online betting market in the world.

Here’s three of the newest betting sites in the US for 2021.

Newest Betting Sites in the US

• PlayUp: Live in the US since March 2021
• Betfred: Live in the US since Sept. 2020
• Tipico: Live in the US since December 2020

PlayUp

Naturally, comparisons will be made between PlayUp and fellow Australian betting site, PointsBet.

The brand’s use of black to front its brand along with its wide coverage of international sports will automatically see people draw a parallel, as will the company’s in-house technology which means PlayUp has the ability to upscale its product in the US as quickly as its compatriot.

A smart and easy-to-use interface and a super in-play betting platform supported by stats kings, Sportradar are two eye-catching features of PlayUp which is already live in Colorado and will soon be up and running in New Jersey.

Betfred

Betfred is one of the newest betting sites that has arrived on the US betting scene.

The British bookie brings a wealth of experience having operated high street betting shops in the UK for the best part of half a century and its online product since 2004.

Betfred’s knowledge and vast experience are set to be key in establishing itself among stiff competition. But even though the company launched in the US without much fanfare, there’s a feeling that Betfred’s trustworthy and straightforward online betting platform has what it takes to quickly become a favorite among American bettors.

Tipico

A trusted betting operator in Europe since 2004, Tipico is a brand new betting site in NJ and has state launches lined up in Colorado, Pennsylvania, and Indiana.

As the leading sports betting provider in Germany, Tipico is adept at delivering a first-class betting experience for all types of bettors.

As a new betting site looking to play catch-up, Americans can expect a sizable welcome promo and there are a few bigger than Tipico’s huge $750 bonus offer to entice new sign-ups.

Substantial Sign Up Offers

New betting companies in the US aiming to make a fast impression are ramping up their welcome promos in order to entice new customers.

Often this is followed by the rest of the competition having to match the new betting site rather than lose out to the new kid on the block.

PointsBet is a case in point, pardon the pun! Their approach to their US expansion was aggressive both in terms of state launches but also its huge welcome bonus, which prompted established operators such as FanDuel and DraftKings to up their bonus as a result.

Latest Betting Innovations

Not every new betting site will explode onto the scene with a unique selling point that really turns heads. But every so often, a new betting site does come along and jolts the competition with a feature that transcends what’s already on offer.

For instance, PointsBet’s unique type of spread betting, ‘Points Betting’ has helped the Australian company stand out in crowded markets such as New Jersey and Indiana.

The now popular concept where winnings and losses are determined on the accuracy of a bet and not the final outcome has presented US bettors with an alternative to traditional fixed odds wagering and helped to elevate PointsBet’s status across America probably quicker than most expected.

Brand New Betting Features

There was once a time when you couldn't bet in-play or stream a game, or, build your own bets or cash-out. Shocking, huh!

We can thank new betting companies for the interactive betting world of today.

New betting companies are constantly looking to innovate and bring fresh ideas to market. Of course, Bet365 stands out as the best example of this, revolutionizing the industry by introducing live streaming and, more recently, the Bet Builder.

Without trailblazers such as Bet365 consistently looking at ways to push the boundaries and enhance the industry we all love, the betting industry as a whole would be a much poorer place.

Improved User Experience

New betting sites in the US are operated by companies who can afford to dedicate an entire team to look at the journey of a customer.

The user experience of betting sites is continually being improved thanks to data from algorithms that help developers to distinguish the route a customer has taken to get from point A to point B for example, and how quickly.

The best new betting sites recognize user experience as a determining factor for the modern-day bettor choosing a betting site.

A Superior Product

New sports betting sites have the advantage of taking what is already working and what’s already popular and making a product even better than what's already on offer.

By analyzing the competition and working with state-of-the-art technology, new betting companies are able to surpass the competition and present customers with a superior product.

Back when Bet365 was still a newly licensed betting site in the UK during the mid-2000s (a very long time ago in the online betting world), the British firm worked tirelessly to hone its live betting feature by regularly comparing the speed of its product with its competitors and perfecting it until it was the fastest. The result? A live betting experience that, so far, hasn’t been bettered.