New Betting Sites

Get up to speed with all the new betting sites in the US

New Betting Sites

As the online betting industry continues to open up in America, we’re seeing new betting websites pop up right, left, and center.

And with many states still aiming to make online betting legal and new betting companies lining up to enter the world's most lucrative destination for online betting, it’s a trend set to continue for some time.

This guide to new sports betting sites gives you the lowdown on the newest betting sites in the US, demonstrates which new betting sites are best, and explains the advantages of using new betting sites in 2021. Let's get to it.

New sports betting sites

Bet365

Editor's favorite
  • Awesome live betting and streaming
  • Diverse set of banking options
  • Quick and seamless betting experience
  • Spreadsheet-like in appearance
  • Limited state availability so far
Welcome Offer
Up to $500 in bet credits
Claim Go to website

New customers only. Make a qualifying deposit (min $10), place bets to deposit value, once they are settled, matched amount in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.

Website: Founded: 2000
Owner: Hillside (New Media) LtdHeadquarters: Stoke-on-Trent, England

Summary

Author: Nick Nick

OUR VERDICT: 10/10 ⭐⭐⭐⭐⭐⭐⭐⭐

There just aren't enough superlatives to describe how good Bet365 is! With a superb live streaming platform, a first-class cash-out feature, and a range of betting markets you didn't think was possible, Bet365's status as the most popular betting site in the world is indisputable!

Read full review

Unibet

  • Integrated sportsbook and casino
  • Great variety of banking options
  • Stylish, smart product
  • Hard to find Live Chat
Welcome Offer
Risk-Free Bet up to $500
Claim Go to website
Website: www.unibet.comFounded: 1997
Owner: Kindred GroupHeadquarters: Malta
Unibet Online Sportsbook NJ
Unibet Live Betting
Unibet Casino

Summary

Author: Nick Nick

OUR VERDICT: 9/10 ⭐⭐⭐⭐⭐⭐⭐⭐

Owned by global online gambling operator, Kindred Group, Unibet is a prominent sports betting and casino brand in Europe and Australia now making a name for itself in North America. Bettors can look forward to first class live betting experience available across an array of sports and one of the best betting apps available. With three successful state launches in New Jersey, Pennsylvania and Indiana already in the bag - and more states on deck - Unibet's US expansion is well underway.

Read full review

PointsBet

  • Licensed in six states: NJ, IA, IN, IL, CO, MI
  • Unique alternative to fixed-odds wagering
  • Choose your wager through ‘Request a bet’ feature
  • Payment methods very limited in some states
Welcome Offer
2 Risk-Free bets up to $2000
Claim Go to website
Website: Founded: 2015
Owner: PointsBet Holdings LtdHeadquarters: Denver, Colorado
PointsBet Start
PointsBet NBA odds
PointsBet Live Betting

Summary

Author: Nick Nick

OUR VERDICT: 9/10 ⭐⭐⭐⭐⭐⭐⭐⭐

PointsBet is one of the newest names in US sports betting but you wouldn’t know it. The Australian-based operator is quickly winning plenty of fans with its innovative and refreshing alternative to fixed-odds wagering, Points Betting. On top of an awesome welcome bonus and a range of state-specific daily promos there are many reasons why PointsBet is America's fastest-growing sportsbook.

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888sport

  • Super range of sports and bets
  • Distinguished sports betting name
  • Straightforward sign-up process
  • Lack of customer support
  • Not many withdrawal methods
  • Website design can be a turn-off
Welcome Offer
Risk Free Bet up to $500
Claim Go to website
Website: Founded: 1997
Owner: 888 HoldingsHeadquarters: Gibraltar
888 Sport NJ
888 Sport Sport Betting
888 Casino

Summary

Author: Nick Nick

OUR VERDICT: 9/10 ⭐⭐⭐⭐⭐⭐⭐⭐

With 888 regarded as one of the best online gambling companies on the planet, it's no surprise to discover that 888sport is a superb choice of sportsbook for US punters. From great betting variety to a highly functional 888sport app, there are heaps of reasons why this is a popular pick for all types of sports bettor. Right now, only New Jersey bettors can take advantage of what this book offers but expect 888sport to become a central part of US sports betting before long.

Read full review

New Betting Sites in the United States

With anything new comes a bunch of questions and it's no different with new sports betting sites. Here, you'll find the most common queries.

Are there any new betting sites in the US?

Great that you asked! The fast moving nature of sports betting in America means there’s always a constant flow of new betting sites to get excited about.

New Betting Sites in the US

  • Bet365
  • Betfred
  • PlayUp
  • PointsBet
  • Tipico
  • Unibet

What’s the newest betting site in the US?

PlayUp is the newest betting site in the US having launched in March 2021.

Australian based betting operator, PlayUp is the newest betting website in Colorado and is soon to go live in New Jersey as the company sets about expanding its US footprint.

PlayUp also hold licences in India and New Zealand.

Do new sports betting sites accept PayPal?

Yes. PayPal is a common payment option in the US. As such, you will find the vast majority of new betting sites (if not all) offer PayPal as a deposit and/or withdrawal method.

Not every new betting site will allow you to use PayPal to deposit and withdraw however. Hence why we always recommend that you check on this prior to signing up.

What are the benefits of using new betting sites?

If you choose a new betting site you're guaranteed substantial sign up offers, the latest betting innovations, brand new betting features and a better user experience.

Can new betting sites be trusted?

Absolutely! All new betting sites in America have passed strict regulatory requirements and been issued with a sports betting license by a regulatory body - these two factors make a new betting site safe to use.

It's also quite often the case that new betting sites in the US are often run by trustworthy companies that are widely recognized either internationally, in the US, or, both.

Which new betting site offer the best sign up bonus?

The team here at UnitedGamblers.com believe that PointsBet has the best new betting site sign up bonus.

At PointsBet, new customers get 2 Risk Free Bets up to $2000 when they sign up. We like this bonus specifically because it gives new customers the chance to experience both types of wagering: fixed odds betting and Points Betting (the new type of sports betting only offered by PointsBet).

As well as the flexibility of the bonus, it’s also one of the more sizeable on the market. If you want value from a new betting site sign up bonus, look no further than PointBet.

Are there new betting sites where you can cash out?

The likes of Bet365, PointsBet and Unibet have a cash out feature but in actual fact, you’ll find all new betting sites offer cash out.

Along with live streaming, cash out is today one of the most widely used betting features and is set to grow in popularity during the next ten years as US sports betting moves to a more mobile dominated market.

What new sports betting site is best for beginners?

Having tested the options, we view Unibet as the best new betting site for beginners.

The reasons for this are Unibet’s clean and easy to use betting interface, great range of payment options and two part welcome bonus worth up to $540.

Read our full review of Unibet for more on the pros of using Unibet, as a beginner.

Best New Betting Sites

The US is a hive of activity in terms of new betting sites. Barely a week goes by without the addition of a new betting company to the mix. Naturally, a constant source of change brings many questions.

You may be wondering how new betting sites are different? Whether new betting sites are better? What are the newest betting sites?

But if we know you well, we know that before anything, you want to know which new betting sites are the best. So, let's get to it - here are the best new betting sites in the US, according to the team here at UnitedGamblers.com.

Best New Betting Sites in the US

  1. Bet365 - World’s most popular betting site
  2. Unibet - Straightforward and easy to use
  3. PointsBet - Awesome spread betting option
  4. 888sport - Superb odds

Best new sports betting websites

  1. Launched in US: August 2019

    New customers only. Make a qualifying deposit (min $10), place bets to deposit value, once they are settled, matched amount in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.

  2. Launched in US: September 2019

  3. Launched in US: January 2019

  4. Launched in US: September 2018

What is a new betting site?

How we define a 'new' betting site

Defining a new betting site in the US isn’t easy. The legal US market as a whole is still very young having only gone live in 2018. It’s a fact that we’re only three years in and therefore many US betting sites are in fact still ‘new’.

On the other hand, the industry is developing at such a rapid pace. Betting operators are launching on such a frequent basis that even betting sites that have launched as recently as six months ago are sometimes pushed to the back of people’s mind! It’s fair to say that a new betting site in the US can have a limited shelf life!

Our recommended new betting sites in the US are betting operators that are still finding their feet in America, so to speak.

The betting sites we’ve tagged as ‘new’ arrived in the US around the same time legal sports betting started and are therefore probably not as well known to American bettors.

Bet365

What to expect of Bet365

The rollout of Bet365’s award-winning betting site in the US has been somewhat slow - the British bookie is available in New Jersey and NJ only right now, which has been surprising.

But things come to those who wait as they say and if Bet365 is a new betting site you’ve yet had the pleasure of using then you’re certainly in for a treat!

From start to finish, Bet365 makes online sports betting seamless. The product is intuitive, highly responsive, and comprehensive in providing all of the tools the modern-day bettor desires. Its live streaming feature particularly is second to none and the envy of the online betting world.


Unibet

What to expect of Unibet

  • Clean, stylish interface
  • Great range of payment options
  • Excellent live streaming service

A prominent online gambling brand in Europe over the past twenty years, Unibet is still a relatively new betting site in the US.

But helped by state launches in three of the most developed US betting markets (NJ, PA, IN) and a superior product, the brand is steadily becoming more recognized.

Unibet continues to receive high praise for an outstanding array of betting markets and its live-streaming feature for a number of sports. In addition to an aesthetically pleasing interface and the two-part welcome bonus for new customers, Unibet is well-placed to become an established US betting name.


PointsBet

What to expect of PointsBet

  • Innovative spread betting option
  • Daily promos and a huge joining bonus
  • Fantastic range of betting markets

PointsBet is certainly one of the newest betting sites in America. In fact, it’s one of the newest betting sites full stop having only been founded in Australia, where the company originates, in 2015.

Not that you’d know it though. PointsBet is one of the fastest-growing US betting sites to date, arriving in NJ in January 2019 and going on to launch in five more states including Illinois and Colorado.

Along with the company’s super quick roll-out, PointsBet’s unique alternative to fixed-odds betting known as PointsBetting has really caught on among US punters. The high-risk, high reward type of betting is based on the accuracy of a wager, rather than the final result.


888sport

What to expect of 888sport

  • Highly competitive odds
  • Huge selection of wagers
  • Easy sign-up process

Among the first group of new betting sites to launch in New Jersey back in 2018, 888sport remains a popular choice for NJ bettors and will soon become a new betting site in Colorado, Indiana, and Iowa with a triple launch planned for 2021.

We have to say, we’re excited to see how 888sport expands its US footprint. 888sport is widely recognized as one of the leading betting sites internationally and already has an army of fans in NJ.

Powered by Kambi (one of the leading providers of sports betting), new customers at 888sport are guaranteed great odds, a large variety of betting markets and a straightforward sign-up process.


New Betting Sites in the US: State-by-state

The online betting landscape in the US is constantly evolving.

We have states where online betting is legal but not yet live. States with active legislation awaiting approval. And even in live and legal states, you see the emergence of new betting companies on a regular basis.

Amid the ever-changing nature of US online betting, there’s one guarantee - a continual flow of new betting websites in every state.

This section focuses on the latest betting sites that have launched in each state during the past year. Here, you can keep track of the newest betting sites to launch in the US.

New Betting Sites in NJ

The Garden State was the first online betting market to go live in the US in 2018. Since then, we've seen a steady flow of new betting companies look to enter the most appealing betting market in the country but, naturally, the amount of new betting sites has slowed. So much so that Unibet remains one of the newest betting sites in NJ. Tipico is the newest betting site - the leading German betting operator rolling out its betting site and app in December 2020.

New Sports Betting Sites NJ

  • Tipico: Launched December 2020
  • WynnBET: Launched September 2020
  • Unibet: Launched September 2019

New Betting Sites in Pennsylvania

2020 was a good one for PA sports bettors with a flurry of new sports betting sites added to an already strong collection. Among the new faces in the Keystone State are two American companies - Barstool, BetMGM - and British bookie, Betfred, all of whom will aim to wrestle market share from FanDuel and DraftKings. Perhaps PointsBet will pose the biggest threat to the dominance of the DFS pair with the Australian online bookmaker set to add PA to its list of states soon.

New Sports Betting Sites PA

  • Betfred Sports: Launched December 2020
  • BetMGM: December 2020
  • Barstool: Launched in September 2020

New Betting Sites in Indiana

New betting sites were a regular occurrence in the Hoosier State through 2020 with no fewer than six betting sites including Unibet and PointsBet going live. And that trend is set to continue in 2021. WynnBET - the sports betting app from the well-known hospitality company, Wynn Resorts - the latest betting site to go live following launches from William Hill and theScore in the fall.

New Sports Betting Sites Indiana

  • WynnBET: Launched March 2021
  • William Hill: Launched October 2020
  • theScore: Launched September 2020

New Betting Sites in Colorado

The Centennial State only introduced online betting in May 2020 but we’ve seen a Colorado-style avalanche of new betting sites go live since. Familiar names like BetMGM, FanDuel, and DraftKings were all quick to enter one of the hotly anticipated betting markets and the competition continues to go from strength to strength with William Hill, PointsBet, and BetFred all now available too. The newest name to the wealth of options is Australian betting company PlayUp.

New Sports Betting Sites Colorado

  • PlayUp: Launched March 2021
  • The Superbook: Launched January 2021
  • PointsBet: Launched November 2020

New Betting Sites in Illinois

Despite the back and forth nature of in-person registration in the Prairie State, big sports betting brands FanDuel, DraftKings, PointsBet, and William Hill are all available. Barstool is the latest betting site to a strong line-up also set to include Unibet, BetMGM, and FOX Bet in the near future.

New Sports Betting Sites Illinois

  • Barstool: Launched March 2021
  • William Hill: Launched September 2020
  • PointsBet: Launched September 2020

Newest Sports Betting Sites

Whether it’s international betting companies, US casino operators, or, even leading hospitality businesses, there’s no shortage of parties deciding to launch a new sports betting site and enter the fastest developing online betting market in the world.

Here’s three of the newest betting sites in the US for 2021.

Newest Betting Sites in the US

  • PlayUp: Live in the US since March 2021
  • Betfred: Live in the US since Sept. 2020
  • Tipico: Live in the US since December 2020

PlayUp

Naturally, comparisons will be made between PlayUp and fellow Australian betting site, PointsBet.

The brand’s use of black to front its brand along with its wide coverage of international sports will automatically see people draw a parallel, as will the company’s in-house technology which means PlayUp has the ability to upscale its product in the US as quickly as its compatriot.

A smart and easy-to-use interface and a super in-play betting platform supported by stats kings, Sportradar are two eye-catching features of PlayUp which is already live in Colorado and will soon be up and running in New Jersey.

Betfred

Betfred is one of the newest betting sites that has arrived on the US betting scene.

The British bookie brings a wealth of experience having operated high street betting shops in the UK for the best part of half a century and its online product since 2004.

Betfred’s knowledge and vast experience are set to be key in establishing itself among stiff competition. But even though the company launched in the US without much fanfare, there’s a feeling that Betfred’s trustworthy and straightforward online betting platform has what it takes to quickly become a favorite among American bettors.

Tipico

A trusted betting operator in Europe since 2004, Tipico is a brand new betting site in NJ and has state launches lined up in Colorado, Pennsylvania, and Indiana.

As the leading sports betting provider in Germany, Tipico is adept at delivering a first-class betting experience for all types of bettors.

As a new betting site looking to play catch-up, Americans can expect a sizable welcome promo and there are a few bigger than Tipico’s huge $750 bonus offer to entice new sign-ups.

Reasons to choose a new betting website

Substantial Sign Up Offers

New betting companies in the US aiming to make a fast impression are ramping up their welcome promos in order to entice new customers.

Often this is followed by the rest of the competition having to match the new betting site rather than lose out to the new kid on the block.

PointsBet is a case in point, pardon the pun! Their approach to their US expansion was aggressive both in terms of state launches but also its huge welcome bonus, which prompted established operators such as FanDuel and DraftKings to up their bonus as a result.

New Betting Site Offers

Nick

One of the best reasons to try a new betting website is for the offers new betting sites roll out.

This is especially the case for new betting companies in America whose brand recognition is most likely to be on the low side in the beginning.

Here are some of the best offers new betting sites have running currently.

New Betting Site Offers

Latest Betting Innovations

Not every new betting site will explode onto the scene with a unique selling point that really turns heads. But every so often, a new betting site does come along and jolts the competition with a feature that transcends what’s already on offer.

For instance, PointsBet’s unique type of spread betting, ‘Points Betting’ has helped the Australian company stand out in crowded markets such as New Jersey and Indiana.

The now popular concept where winnings and losses are determined on the accuracy of a bet and not the final outcome has presented US bettors with an alternative to traditional fixed odds wagering and helped to elevate PointsBet’s status across America probably quicker than most expected.

Brand New Betting Features

There was once a time when you couldn't bet in-play or stream a game, or, build your own bets or cash-out. Shocking, huh!

We can thank new betting companies for the interactive betting world of today.

New betting companies are constantly looking to innovate and bring fresh ideas to market. Of course, Bet365 stands out as the best example of this, revolutionizing the industry by introducing live streaming and, more recently, the Bet Builder.

Without trailblazers such as Bet365 consistently looking at ways to push the boundaries and enhance the industry we all love, the betting industry as a whole would be a much poorer place.

Improved User Experience

New betting sites in the US are operated by companies who can afford to dedicate an entire team to look at the journey of a customer.

The user experience of betting sites is continually being improved thanks to data from algorithms that help developers to distinguish the route a customer has taken to get from point A to point B for example, and how quickly.

The best new betting sites recognize user experience as a determining factor for the modern-day bettor choosing a betting site.

A Superior Product

New sports betting sites have the advantage of taking what is already working and what’s already popular and making a product even better than what's already on offer.

By analyzing the competition and working with state-of-the-art technology, new betting companies are able to surpass the competition and present customers with a superior product.

Back when Bet365 was still a newly licensed betting site in the UK during the mid-2000s (a very long time ago in the online betting world), the British firm worked tirelessly to hone its live betting feature by regularly comparing the speed of its product with its competitors and perfecting it until it was the fastest. The result? A live betting experience that, so far, hasn’t been bettered.